Marketing Strategy

POCB boasts of a dedicated sales team, which represents 50 years of cumulative experience in selling Point of Care Testing (POCT) and in-vitro diagnostic (IVD) devices pan India. Our Leadership team has developed & successfully executed the product’s launch plan alongside building sales strategies for many multinational companies. We provide a complete which includes:

Product Validation:
– Indian Study: Conduct research to assess the effectiveness and safety of a product
– White Paper: Create a document that outlines the key aspects of a product or service
– Peer Review Publication: Publish a paper in a respected journal about a product or service.

Indian Testimonials:- From Key Opinion Leaders of the Industry: Gather feedback and endorsements from influential people in the field.

Medical Advisory Board Creation and Meetings:- Form a board of experts to provide advice and guidance on the development of medical products

Building Go To Market Strategy and an Execution Plan:- Devise a plan to launch a product or service in the market, including market research, pricing strategy, promotional activities, etc.

KOL (Key Opinion Leader) and Key Accounts Management:- Identify and select key opinion leaders in the industry and manage their relationships with the company.

Participation in National and Local Congresses and CMEs:- Attend conferences and events to promote products and generate leads.

PR & Digital Marketing:- Leverage public relations and digital marketing tactics to create awareness and visibility for a product or service, such as story coverage on social media; article publishing in business news and medical device magazines; local award participation; and brand awareness creation through social activities.